A logo solves one problem. An identity solves the next one: making everything the company produces look related, even when you are not the one producing it.
The system covers the logo and all its versions, a colour palette with values stated for screen and for print, a typeface pair supporting Cyrillic and Latin, grid rules, and a set of graphic elements.
It is documented in a thirty to forty page brand book that says not only what looks right but what is not allowed. Ready made templates come with it: business card, letterhead, presentation, and social media avatars and covers.
What you receive
- Logo and all its versions
- Colour palette with screen and print values
- Typeface pair with Cyrillic support
- Graphic elements and grid rules
- Brand book, 30 to 40 pages
- Templates: card, letterhead, deck, social media
- Three rounds of revisions
Frequently asked
Brand identity system
01We already have a logo. Can we buy just the rest?
Yes. We audit the existing logo for technical limits and build the system around it. That is priced separately.
02How long does it actually take?
Twenty to thirty working days. The drawing is not the slow part, approvals are, which is why we fix three review points.
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